Lenovo's Globalization Strategies |
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"As Lenovo's founder, I am excited by this breakthrough in Lenovo's journey towards becoming an international company. Over the past 20 years, I've watched Lenovo develop into the leading IT Company both in China and throughout Asia. Since the beginning, however, our unwavering goal has been to create a truly international enterprise. From 2003 when we changed our international brand name to 2004 when we announced our partnership with the International Olympic Committee, to today's strategic alliance with IBM, I have been delighted to watch Lenovo become a truly world-class company."1 - Liu Chuanzhi, Chairman, Lenovo Group. IntroductionIn December 2004, the China-based Lenovo Group (Lenovo) announced that it had acquired the personal computer (PC) division of the US-based IT major IBM.
In the fiscal 2003, Lenovo manufactured around 4.5 million PCs including laptops and desktops. Lenovo has also diversified into other business areas including handheld devices and IT.
Lenovo's Globalization Strategies - Next Page>>
1] Press Release, Legend to Acquire IBM
Personal Computing Division Creating New Leading PC Business with Global
Market Reach, www.legendgrp.com, December 08, 2004.
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